To Holiday Blog or Not, That is the Question
The Wall St. Journal (free link) today examines whether bloggers should blog or not during holiday weekends like Labor Day.
In the height of summer-holiday season, bloggers face the inevitable question: to blog on break or put the blog on a break? Stepping away or bringing in a guest author often means accepting a decline in readership.
....Yet for the sliver of people whose livelihood depends on the blog -- whether they are conservative, liberal or don't care -- stepping away from the keyboard can be difficult. Unlike other jobs, where co-workers can fill in for an absent employee, blogs are usually a one-person show. A blogger's personality carries the site. When the host isn't there, readers tend to stray. August is a slow time for all blogs, but having an absent host makes the problem worse. Lose enough readers, and advertisers are sure to join the exodus.
John Amato of the incredibly popular Crooks and Liars tells the Journal:
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