How The GOP Brand Lost The Election
There are innumberable variables in how an election is decided and generally speaking, it is not easy to isolate what factor "cost a candidate the election." This election, however, it seems to me a fairly easy exercise. John McCain lost this election on September 15, 2008. On September 15, 2008, Barack Obama had a slight lead over McCain in the polls (if you prefer the RCP average, then you would say McCain was leading.)So what happened?
On September 15, 2008 Lehman Brothers filed for bankruptcy after the federal government refused to bail it out. That was the beginning of the meltdown on Wall Street that led to the bailout that was passed in late September. It signalled the terrible economic times we are now facing are going to get worse, much worse. And John McCain said:
[T]he fundamentals of our economy are strong . . .
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