Who's that mustachioed, 62 year old man cavorting with models in the new Victoria Secrets lingerie ad on tv? None other than Bob Dylan. (WSJ, subscription only.)

Mr. Dylan once sang of "Advertising signs that con you/Into thinking you're the one/That can do what's never been done/That can win what's never been won/Meantime life outside goes on/All around you" in his 1965 song "It's Alright Ma (I'm Only Bleeding)." Now, some fans are distraught: "I'm going to have to go blow my brains out," says John Baky, curator of a collection of Dylan material housed at Philadelphia's La Salle University.

Dylan's purported purpose: To introduce his music to the 18 year old crowd and "freshen his fan base." Whatever it takes to keep his music alive and on the airwaves is A-okay by us.

Update: The LA Times (free subscription required) begins a weekly series of articles about songwriters. This week it profiles Bob Dylan.

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