The results from the Blogads Reader Survey are out. More than 17,000 readers responded. Some interesting numbers:

This survey shows that blog readers are older and more affluent than most optimistic guestimates: 61% of blog readers responding to the survey are over 30, and 75% make more than $45,000 a year. Moreover, blog readers are more cyber-active than I'd hoped: 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers. And, in the last six months:

• 50% have spent more than $50 online on books.
• 47% have spent more than $500 online for plane tickets.
• 50% have contributed more than $50 to a cause or candidate, and 5% have contributed more than $1000. (Only 25% of NYTimes.com readers have contributed anything online in the last year.)

Blog readers are media-mavens: 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly. They are also far more male -- 79%! -- than I expected, versus 56% of NYTimes.com's readers.

Blogads.