Ad and technology expert Michael Dissan at Personal Democracy has some good ideas for Blogads and for advertisers wanting to benefit from ad placements on blogs. With the politics no longer driving the ad trade, there's plenty of room. Idea number one:

1. Branch out.

If you visited a blog in October, you couldn’t have missed TBS’s ads promoting reruns of “Sex and the City.” And rumor has it that TBS is planning another large Blogad campaign around their new reality show “Gilligan.” In addition to TBS, Blogads were also purchased by Sharp Electronics and a handful of other non-political advertisers. Blogads should proactively market themselves to online ad agencies as a way to reach influential and engaged consumers. Just don’t let the non-political advertisers buy up all the ad space!

We were pleased to see we made the article under idea number 4:

4. Label blogs based on their ideological slant and physical geographic location

Here’s how you go after incremental dollars. Help those purchasing ads on one blog know about other blogs that also match its particular ideological or geographical slant. When someone checks out, take a cue from Amazon.com’s playbook: “People who purchased ads on DailyKos also purchased ads on TalkLeft. Click here to add TalkLeft to your basket.” While local campaigns are prone to buy placements on well-known blogs, they might consider others if they can easily discern their ideological or geographical slants.

Henry and the Blogads team were the revolutionaries this year in creating a mutually beneficial relationship between the political community and activists. That same vision, with helpful ideas like these from the media and ad gurus, can apply with equal force to other industries, particularly media (television, radio, music) and publishing. How about the travel and arts industry? Banking, stock market, food industries? We'd love to host them all.

[link via Jerome at My DD.]