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Martha Stewart: Ready for Her Comeback

By Jeralyn, Section Crime in the News
Posted on Sat Feb 26, 2005 at 05:44:06 AM EST
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Martha Stewart gets out of prison next weekend. She's ready for her comeback:

When Stewart, 63, leaves Alderson Prison Camp next weekend, she will become the star of two new TV shows on NBC produced by Mark Burnett, of "Survivor" and "Apprentice" fame. In one, she revives her daily homemaking show with guests and a live audience, and in the other she will test and ultimately select a new employee a la Donald Trump on "The Apprentice."

This week her company's stock reached its highest price in five years. It's a remarkable turnaround, according to crisis management specialists. And, one that was orchestrated a cross-section of experts, including Martha herself.

In a matter of months, Stewart's image has morphed from that of a petty, condescending perfectionist whose wealth and prestige had so isolated her that she had no real empathy for, as one juror put it, "the little people," to a gutsy broad who took her lumps like any other citizen. "See what one can do with nothing?" she told Living magazine Editor Margaret Roach in a letter from prison.

Though luck and timing played a role, Stewart's comeback is based on a calculated strategy involving crisis management teams, attorneys, friends, family and the one person who understood Stewart's image better than anyone: Martha Stewart.

Is it too early to say, "Welcome Back, Martha?"

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    • Martha Stewart: Ready for Her Comeback | 6 comments (6 topical)
    Re: Martha Stewart: Ready for Her Comeback (none / 0) (#2)
    by Talkleft Visitor on Sat Feb 26, 2005 at 06:46:09 AM EST
    If Martha continues her advocacy for the drug war activists she met in the yard at Alderson (through the November Coalition www.november.org ), it could be the greatest high-profile support for womens' social reforms since the days of the suffragettes and the settlement house workers. Along with Tommy Chong, the current Cromwellian federal prosecutors seem to be good at creating a new crop of high profile lefty activists.

    Re: Martha Stewart: Ready for Her Comeback (none / 0) (#6)
    by Talkleft Visitor on Sat Feb 26, 2005 at 04:04:50 PM EST
    Why didn't I think of that?

    Re: Martha Stewart: Ready for Her Comeback (none / 0) (#5)
    by Talkleft Visitor on Sun Feb 27, 2005 at 10:12:23 AM EST
    ps "It's a remarkable turnaround, according to crisis management specialists." what is a success is spin spun well not a company managed well.

    Re: Martha Stewart: Ready for Her Comeback (none / 0) (#4)
    by Talkleft Visitor on Sun Feb 27, 2005 at 10:12:51 AM EST
    the allegations against Krispy Kreme have yet to be proven --but just pointing out that the price of stock often is indicative of nothing. The Stewart company just posted a loss and yet the stock is higher. Most stock analysts think it is a bad buy at 30 and are not as enthusiastic about the companies prospects

    Re: Martha Stewart: Ready for Her Comeback (none / 0) (#1)
    by Talkleft Visitor on Sun Feb 27, 2005 at 10:13:13 AM EST
    the stock also went up because people thought she would be acquited.... the stock price is not a reflection of how the company is doing --they have dropped a portion of the business and it is unclear if advertisers will return. Krispy Kreme stock was at $50 a year ago and at $5 today

    Re: Martha Stewart: Ready for Her Comeback (none / 0) (#7)
    by Talkleft Visitor on Sun Feb 27, 2005 at 03:33:33 PM EST
    Oh, right - because I didn't end up in jail. By the way, isn't it strange how Bush claims he doesn't know who I am, even after he gave me my nickname and I send him handwritten christmas cards every year?

    Martha Stewart: Ready for Her Comeback | 6 comments (6 topical)