Volvo Blows Its Ad Money
Henry Copeland of Blogads tells Volvo what a raw deal it got buying ad space from Microsoft's "Spaces" blogging environment instead of from brand-name bloggers:
As Steve Hall of Adrants notes that most of Spaces blogs are "empty, useless, pointless weblogs." "A quick review of weblogs listed as recently updated on MSN Spaces revealed few, if any, containing more than a post or two. Many simply state, 'There are no entries in this blog.'"
....To expand on Steve's point, Volvo is, at best, paying to appear above MSNSpaces bloggers who are writing about random stuff, blogospheric noise. Spaces bloggers are newbies on the fringes of the blogosphere. MSN may well have promised Volvo 100 million page impressions a month, but these are impression seen by nobody -- or more exactly "nobodies" -- people who are viewed as influentials only by their moms and ex-girlfriends.
< Jury Compensates Victims of Philly Police Bombing | New Medical Report: Inmates Likely Conscious After Execution Drugs Administered > |