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Nike Ad Touts Big Butts

Off topic, but what a great trend. If you can't read the words, Norwegianity has them:

My butt is big
And round like the letter C
And ten thousand lunges
Have made it rounder
But not smaller
And that’s just fine.
It’s a space heater
For my side of the bed
It’s my ambassador
To those who walk behind me
It’s a border collie
That herds skinny women
Away from the best deals
At clothing sales.
My butt is big
And that’s just fine
And those who might scorn it
Are invited to kiss it.
Just do it.

Salon has the story behind the ad, and others like it we can expect to see this fall.

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    Re: Nike Ad Touts Big Butts (none / 0) (#1)
    by Talkleft Visitor on Sat Dec 17, 2005 at 01:02:28 PM EST
    So does this make Sir-Mix-Alot some sort of prophet? B

    Re: Nike Ad Touts Big Butts (none / 0) (#2)
    by kdog on Sat Dec 17, 2005 at 01:02:28 PM EST
    You won't see any big butts at Nike's mnfg. plants in Malaysia, they work those little girls to the bone!

    Re: Nike Ad Touts Big Butts (none / 0) (#3)
    by Quaker in a Basement on Sat Dec 17, 2005 at 01:02:29 PM EST
    These ads will achieve two important goals of all advertising: people will remember them and people will talk about them.

    Re: Nike Ad Touts Big Butts (none / 0) (#4)
    by jimcee on Sat Dec 17, 2005 at 01:02:31 PM EST
    Honestly, this is a great ploy for NIKE. Only because folks are getting bigger all the time. Butt or whatever. If anyone was really looking for big butts they could find it on-line in a few seconds. Nike=Demographics and those demographics aren't getting any smaller. Big Butts all around!