From a TalkLeft reader who is good with German:
With this campaign Amnesty International wants to (bring/call into consciousness)(raise awareness) that human rights are being lost day-by-day in many places/spheres of life. This is not an abstract finding, and especially so for the people afflicted by the bitter experience of this reality. Amnesty would like/desires to trigger awareness and animate the discussion among the people in Switzerland ââ¬" but also to show how important it is for individuals to put themselves to work for human rights (i.e. get involved).
The central purpose of Amnesty International it to uncover, document and bring to the public attention/sphere knowledge of violations of human rights. In the first place, if many people know what goes on in other places and then collectively engage themselves with it, [only then] can human rights be practically advanced.
The pictures
There are many forms of violations of human rights, and they can take place in many different sets of circumstances. But there is one constant: people are victimized by it. The constitution/basis of AI is, exactly, [while remaining] true to practicality and with respect for the victims, to accurately report, which decidedly also means naming names. It means to show what really happens. With few substantiated exceptions, these pictures are recent press photographs. (i.e., where they canââ¬â¢t get press photos but the incident is substantiated, they would use a re-creation)
The Partners (i.e. donors, supporters)
We thank our partners and supporters for their encouragement/engagement and support. This campaign is made possible through Walker Werbeagentur [advertising agency] (Creative and execution), Federico Naef (photography), Keystone (pictures) und APG (poster places/ outside advertising places).
The Placard placements
The campaign started on May 29, 2006 and can be seen through June 23 in selected sites in large Swiss cities.
The last link is for examples of the photos/ads.
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Anyone wants to challenge my translation, they can go ahead - but no BS'g. I'm 99 44/100 sure on the thrust of it and very sure of the accuracy.