The Power of Negative Branding: Carville Gets It on Webb
Yesterday, Mudcat Saunders' partner and Webb campaign consultant Steve Jarding wrote:
George Allen and his campaign hit men this week chose to again attack Jim Webb and his military experiences, this time by taking passages from Webb's novels to try to suggest that the explicit war time experiences Webb writes about are demeaning and repugnant.
I like the fighting instinct but I think Jarding and Saunders miss the negative branding opportunity. James Carville does not:
[B]ook burning is not the greatest tactic in American politics in 2006. And I think it's going to draw attention to the fact that Webb is one of the most decorated veterans of the Vietnam War, and Allen sat it out.. . . Webb has got some pretty good answers. I'm saying to the Webb people, get out in front of this. Go take every interview you can. Challenge Allen to debate your record. Challenge to debate whether or not literature should be censored. Say: You know what? When I do vote on a Supreme Court justice, I'm going vote on somebody that allows people to write about the horrors of war, without the fear of -- of censorship.
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