Edwards' Clever Thanksgiving Donation Request
I just received an e-mail from the John Edwards campaign, written by John's mother Bobbi. It's very clever -- on two levels. She writes:
As a member of our campaign family, If you donate just $20.08 (for the year we'll elect my son the next president of the United States!), I'll send you Elizabeth's recipe for bread pudding, David and Judy Bonior's recipes for "Sweet Potatoes with Apples" and "Mushroom Soup," along with Joe and Kathy's recipe for "Old Fashioned Down on the Farm Country Stuffing" -- and my own special recipe for one of John's favorites, Mac n' Cheese! Click here to make a contribution and get five favorite Thanksgiving recipes!
Level one: You get something back for your donation -- that's a great selection of "comfort food" recipes and it gives you a homey, warm feeling just reading the list: Mac 'n Cheese, sweet potatoes, bread pudding.
Level two: While I have no data on this, I suspect that it's mostly women who are in charge of the family thanksgiving day menu and interested in holiday recipes. By offering the recipes, it seems like Edwards is targeting women voters, trying to take some from Hillary.
I've put a short poll below as to who chooses the Thanksgiving day recipes (not the menu)in your house:
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Votes: 18
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