MSNBC Considering Rosie O'Donnell for Prime Time
The New York Times reports that MSNBC is so happy with Keith Olbermann, it is thinking of adding liberal shows to its nighttime lineup. The article devotes a lot of space to anonymous network execs who say Rosie O'Donnell is under serious consideration as a prime-time show host.
Two NBC executives acknowledged yesterday that they were talking to Rosie O’Donnell about a prime-time show on MSNBC.
I hope NBC is just floating her name just to gauge the reaction. It would be a huge mistake in my opinion.
MSNBC needs to stop playing catch-up and start being innovative. Surely there's someone with a modicum of journalistic credentials and a less antagonizing personality than Rosie. If they are committed to going the comedienne-day time talk route, I'd rather see them move Ellen DeGeneres into prime time. At least she's funny.
Seriously, though, who would you tell MSNBC to hire?
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