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Even the Wealthy Are Shopping for Discounted Goods

Aspen's peak ten days of the year are Christmas to New Year's. Shopping is a a key past-time and stores selling luxury goods abound. "Sale" is not a word you frequently see in store windows this time of year.

But, this year, shopping has been all about sales. Even the wealthy are looking for bargains and if they don't see them, taking a pass.

Wealthy Americans are re-evaluating their priorities and are slashing their spending at a rate unseen in decades — a move that could have dire consequences for the economy, luxury stores and high-end brands.

In response to the increasingly subdued shopping mood that began late last year, luxury brands are cutting their inventory, changing the assortment of products they offer and tweaking their advertising message.

The article describes three "classes" of luxury shoppers, all of whom are cutting back: [More....]

The aspirational luxury shoppers, those whose average annual salary is about $150,000, began cutting back a year ago.... That spiraled up the economic scale after the economy worsened.

Single-digit millionaires began pulling back sharply starting in March, when Bear Stearns nearly collapsed and was bought by JP Morgan in a fire sale, Pedraza said.

And the ultra-wealthy with a net worth above $10 million — who make up about 60 percent of sales and 20 percent of top luxury stores’ customer base — started cutting back in September, when the financial crisis ballooned, Pedraza told the Associated Press.

Overall, wealthy Americans are seeing their fortunes shrink:

Americans’ wealth fell 4.7 percent to $56.5 trillion in the third quarter from the second, the biggest decline since the second quarter of 1962, according to Scott Hoyt, senior director of consumer economics at Moody’s Economy.com.

Meanwhile, investment bankers who once could depend on $3 million annual compensation to finance their spending are facing shrinking bonuses, long-term unemployment or worthless company stock, where they may have had most of their net worth.

In Palm Beach, consignment shops are seeing an upswing in business.

Many of the most exclusive labels are holding "private sales" so as not to damage their image in the eye of the public.

Instead of advertising discounts in shop windows - which can damage the brand by undermining the notion that quality comes at a price - they have been luring buyers with discreet "private sales", some of them earlier this year than last.

Sonia Rykiel, Jean-Paul Gaultier, Jimmy Choo, Prada, Armani, Gucci, Tod’s, Dolce & Gabbana, Alexander McQueen, Gianfranco Ferre and Alberta Ferretti have been offering discounts or holding private sales, but not at every store or in every country.

Georgio Armani, on the other hand, is expanding and building new stores, particularly his A/X brand of youth clothing.

Other brands are also creating less expensive sub-brands, which experts say will devalue the name.

Many of these brands are made and sold overseas. Is the global economic crisis not affecting them overseas? There's planned expansion in Australia and India. But in Dubai, sales are down 20%.

Giorgio Armani doesn't seem worried even though Americans have been canceling sales orders for his exclusive Prive dresses (a line you see frequently at awards shows on the red carpet.) He believes it's a psychological, not economic, decision.

His 33-year-old company, which has 500 stores, has no debt and had 373 million euros of cash at the end of 2007, which will help the brand as he stays at the helm during the downturn.

,,,Armani, who wouldn’t comment on his company’s current sales or cash, said he was “amazed” about the cancelled Prive dress orders and the severity of the current slowdown.

“It wasn’t about not having the money,” Armani said. “It’s a psychological issue. Nobody’s shopping. The recession is in full force and everybody in our sector is going to feel it, from Zara to Cartier.”

Armani says while the U.S. and Japan have been tough, business is fine elsewhere -- particularly in Europe and China. Still,

Slowing demand and plunging stock markets in the past six months have prompted indebted suitmaker Brioni Roman Style SpA to search for new investors and halted Prada SpA’s fourth attempt to sell stock to the public. Other companies, such as jeweler Bulgari SpA, have suspended store openings.

I'm wondering how important the American economy and U.S. sales are to these designer brands, most of which are based outside the U.S.

I suspect EBay will be jammed pack with designer goods at great prices in the coming months. The problem is spotting the frauds. If you see a deal that looks like it's too good to be true, it probably is.

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  • Display: Sort:
    I wonder how the guys (5.00 / 1) (#1)
    by andgarden on Sat Dec 27, 2008 at 10:56:14 AM EST
    who sell "rolexes" outside of Bloomingdales are doing.

    I'll go with Jimmy's perspective (5.00 / 2) (#5)
    by SOS on Sat Dec 27, 2008 at 11:35:19 AM EST
    "What seems to spook people now is the possibility that everybody in charge of everything is a fraud or a crook. Legitimacy has left the system."

    Pretty accurate for the most part.

    Now (5.00 / 2) (#8)
    by Wile ECoyote on Sat Dec 27, 2008 at 01:11:18 PM EST
    I know why CK wants the senate seat.

    I suppose, from an economic standpoint, I (5.00 / 2) (#9)
    by Anne on Sat Dec 27, 2008 at 02:10:09 PM EST
    should care more that the reduction in consumer spending is also happening at the higher levels of the food chain, but on an emotional level, I'm having trouble working up a whole lot of compassion and sorrow about it.

    This Christmas, both my husband and my kids kept asking me what I wanted, and the truth was, I couldn't really think of anything I was longing for, or couldn't live one more moment without.  I am surrounded by "stuff;" stuff that came from my husband's mother's house when she died back before we were married, stuff from my mom's house that she didn't have room for when she sold her house and moved to the retirement community, stuff from my uncle's house after he died 4 years ago.  

    Plus, of course, all the stuff we have accumulated in 28 years of marriage.  You know, the stuff about which one thinks, "I might need that someday."  

    My plan for the new year is to start going through all of it and giving some to our kids, some to charity and maybe try to sell some of it.  I'm going to imagine we are moving and I have to decide what will go with us and what we will part with.  I look around and imagine my kids some day after my husband and I are dead, wondering why in the world Mom and Dad kept all of this cr@p...I may leave behind a little note for them that just says, "Because Dad refused to part with it, that's why!"

    I don't know, for some reason I am focused not on what I don't have, but how much I do have that I really no longer need.

    Contemporary Art (5.00 / 1) (#10)
    by squeaky on Sat Dec 27, 2008 at 03:21:27 PM EST
    The wealthy are still buying art and he prices have not changed but the discount has. The usual 10% discount is now a 30% - 50% discount.

    The mantra at the recent Miami Basil art fair was 30% is the new 10%..

    I heard on the news (none / 0) (#2)
    by zyx on Sat Dec 27, 2008 at 11:09:19 AM EST
    that a number--they gave a range, six+ or so?--more large chain-stores might topple very soon.

    Made me wonder which ones, of course.


    They said that on the news here this morning. Can't remember the other names because I don't shop at them.

    Parent
    Soon or later (none / 0) (#4)
    by SOS on Sat Dec 27, 2008 at 11:29:48 AM EST
    all children have to give up their toys the ol' saying goes.

    I expect crime stats (none / 0) (#6)
    by Salo on Sat Dec 27, 2008 at 11:50:51 AM EST
    Are going to spike

    following the trend (none / 0) (#7)
    by DFLer on Sat Dec 27, 2008 at 12:16:33 PM EST
    of crime stats in the financial sector?

    Parent