MSNBC Dumps Olbermann and Matthews as Anchors for Debates, Election Night
As Big Tent Democrat noted in his update below, MSNBC has relieved Keith Olbermann and Chris Matthews of anchoring duties for the remaining debates and election night coverage. David Gregory will anchor with Matthews and Olbermann appearing as analysts.
The key, I think, is this:
Executives at the channel’s parent company, NBC Universal, had high hopes for MSNBC’s coverage of the political conventions. Instead, the coverage frequently descended into on-air squabbles between the anchors, embarrassing some workers at NBC’s news division, and quite possibly alienating viewers. Although MSNBC nearly doubled its total audience compared with the 2004 conventions, its competitive position did not improve, as it remained in last place among the broadcast and cable news networks.
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