Where Have You Gone Arnold Palmer?
From Bill Simmons' Mailbag:
Q: With the Woods mess in the news, I am reminded of how I feel about him -- amazed at his skill, but not a fan. He has modeled his life and career after his hero, Michael Jordan, and I felt the same way about him. It got me to thinking about what Jordan has created, the mega-sports star with huge endorsement clout that we marvel at but don't necessarily like. At the very least we are indifferent to many of sports' biggest stars. Think about this list: Jordan, Woods, Kobe, Federer, Jimmie Johnson, Beckham. All worldwide money machines, but how do we really feel about them? Indifferent. Arnold Palmer was the first modern-day mega-star and paved the way in the endorsement business for an athlete who was real AND likeable. Who is today's Arnie? Do we have one? -- Matt, Phoenix
SG: Well, LeBron isn't quite ready yet. I think it will be him soon. But for now … right now … I mean … this kills me to say it … but isn't it Peyton Manning?
(Emphasis supplied.) Simmons is wrong about LeBron. He is the newest version of Jordan. Manning is likeable but Arnold Palmer "root for him" likeable? Nah. Palmer was from Latrobe, Pennsylvania and projected a working class image that made him a natural to root for against the "country club" types. Derek Jeter is our version of Joe DiMaggio. The closest we came to a Palmer type was Brett Favre -- before he left the Packers. He was our Arnold Palmer - projecting "realness" and "every guyness" and people all over rooted for him. More . . .
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