Tonight he has a article at HuffPo on the death of the music industry as we knew it....and the dismal future ahead.
It's a long article in which John goes to considerable lengths to try and explain factors like BDS (Broadcast Data Systems) and SoundScan and other ways the corporate hold on music evolved. [More...]
He makes the excellent point that we shouldn't expect musicians to sell their own records. They are recording artists, not salespeople. And yet, that's what has been happening. Even worse, when some have made the decision to go with WalMart, the crticism flies, but no one bothers to point out the lack of viable alternatives by which artists can create new opportunities to reach an audience.
Unfortunately, John doesn't have a solution. I read all the way to the end, hoping for one. And, of course, I can't pretend to understand the last 20 years of the music industry based on one article.
I just assumed that iTunes took over the music business. As soon as I learn an artist I like has a new record out, I go to YouTube to watch a song and then to iTunes and buy it. I can't even remember the last time I bought an actual CD. I guess I also assumed the artists were paid the same they always were... with a percentage of the download fee.
I wouldn't be surprised if John Mellencamp spent days or more writing this article. I hope as many people as possible read it. I'm going to read it again...and again until I do understand it.
In the meantime, here's a video I made of John Mellencamp performing for John Edwards in Iowa. I got to stand with all the big camera folks from the networks on the sound podium, it really was an electric evening.
Update: Okay, I have an idea. One of the first times I got a close up look at huge flat screen tvs was several years ago in a Boulder superstore when I was shopping for something minor. I remember the screen was right at the entrance to the store. It was playing a concert performance by Mellencamp I had never seen. I was mesmerized. I'm sure I played his cd's more often in the car for weeks after that.
Why can't artists supply their videos for free directly to the tv megastores to play on their hundreds of sets, both in store and streaming online. I'd like to see an online ad for a tv that you can click and play a performance and see the actual picture if you want, rather than just stare at a blank set. In the stores, the employees could pick their favorite artists to showcase during their shifts ...kind of like bookstores with a shelf dedicated to employee favorite reads. Seems to me it could help everyone...it would sell more tv's and introduce the artists to more of the public. Maybe it's time to move past radio.