I do not disagree with Volokh's point, but I do think he overlooks a more obvious, yet technically undisclosed, influence on "editorial biases" - the desire for an audience. Fox News does what it does not just because Rupert Murdoch and Roger Ailes have "editorial biases," but because they are providing an "editorial bias" that attracts a significant audience. The same with the shift in MSNBC's nighttime programming and most of CNBC's programming. The traditional fear in journalism is of course "payola journalism." But the more significant effect, in my view, comes from the desire for audience.
It would be great if "editorial bias" was merely caused by one's own, um, editorial biases. But it is naive to think that the only external influence can be advertising dollars.
Editorial bias is caused by many factors. Among up and coming journalists and bloggers - calculations on climbing up the ladder will effect it. Among established Media, access and DC mentality. Among blogs and cable news networks, the desire for eyeballs.
Certainly the demand for "a two way street" with potential blog advertisers, as described by Sargent, is a pretty jarring idea. But I think there is less there than meets the eye. I think it is more about awkward language than demands for a quid pro quo. The argument I think is better understood as questioning why these entities are not seeing that advertising on Left blogs serves their core objectives. It is a fair question it seems to me. But coming from the potential recipients of the advertising dollars, it has a serious appearance problem.
One final note - Jane Hamsher wrote:
There's a big problem right now with the traditional liberal interest groups sitting on the sidelines around major issues because they don't want to buck the White House for fear of getting cut out of the dialogue, or having their funding slashed. Someone picks up a phone, calls a big donor, and the next thing you know...the money is gone. It's already happened. Because that's the way Rahm plays. Just in case you were worried, that's not a problem for us.
(Emphasis supplied.) That's a serious charge from Jane and it deserves some attention. For this is the flip side of what Volokh is talking about - interest groups (yes the White House is an interest group too) demanding certain "editorial biases" in exchange for support (in this case, the assertion is that the WH COS leaned on wealthy donors to NOT fund folks who did not toe the WH line.) I would like to see some reporting on that. I do not doubt Jane on this. It is not contra to what we have seen reported about Rahmbo, but Jane is asserting this without reservation. More details please.
Speaking for me only