Racial issues are deeper then simple prejudices and self identification that you me and everyone has.

Racial issues come from the friction that inevitably results when two groups compete for the same resources and one group either wins or has some sort of historical advantage over the other.  

Racism is when people are judge specifically on their race and race alone.   That's racism and I'd argue on an individual level we've greatly improved in that area.  

You are too cynical in looking back in hindsight.  If (and its a big if) he'd used one of his former freinds in the Senate like Tom Corbon to sell it from the economic and liberty side we could have gotten something going.   Just a theory.

Do you recall what happend with New Coke?

Despite New Coke's acceptance with a large number of Coca-Cola drinkers, a vocal minority of them resented the change in formula and were not shy about making that known -- just as had happened in the focus groups. Many of these drinkers were Southerners, some of whom considered the drink a fundamental part of regional identity. They viewed the company's decision to change the formula through the prism of the Civil War, as another surrender to the "Yankees".[24]

Company headquarters in Atlanta started receiving letters expressing anger or deep disappointment. Over 400,000 calls and letters were received by the company,[20] including one letter, delivered to Goizueta, that was addressed to "Chief Dodo, The Coca-Cola Company". Another letter asked for his autograph, as the signature of "one of the dumbest executives in American business history" would likely become valuable in the future. The company hotline, 1-800-GET-COKE, received 1,500 calls a day compared to 400 before the change.[14] Coke hired a psychiatrist to listen in on calls and told executives some people sounded as if they were discussing the death of a family member.[25]

They were, nonetheless, joined by some voices from outside the region. Chicago Tribune columnist Bob Greene wrote some widely reprinted pieces ridiculing the new flavor and damning Coke's executives for having changed it. Talk show hosts and comedians mocked the switch. Ads for New Coke were booed heavily when they appeared on the scoreboard at the Houston Astrodome.[21] Even Fidel Castro, a longtime Coke drinker, contributed to the backlash, calling New Coke a sign of American capitalist decadence.[26] Goizueta's own father expressed similar misgivings to his son, who later recalled that it was the only time the older man had agreed with Castro, whose rule he had fled Cuba to Despite New Coke's acceptance with a large number of Coca-Cola drinkers, a vocal minority of them resented the change in formula and were not shy about making that known -- just as had happened in the focus groups. Many of these drinkers were Southerners, some of whom considered the drink a fundamental part of regional identity. They viewed the company's decision to change the formula through the prism of the Civil War, as another surrender to the "Yankees".[24]

Company headquarters in Atlanta started receiving letters expressing anger or deep disappointment. Over 400,000 calls and letters were received by the company,[20] including one letter, delivered to Goizueta, that was addressed to "Chief Dodo, The Coca-Cola Company". Another letter asked for his autograph, as the signature of "one of the dumbest executives in American business history" would likely become valuable in the future. The company hotline, 1-800-GET-COKE, received 1,500 calls a day compared to 400 before the change.[14] Coke hired a psychiatrist to listen in on calls and told executives some people sounded as if they were discussing the death of a family member.[25]

They were, nonetheless, joined by some voices from outside the region. Chicago Tribune columnist Bob Greene wrote some widely reprinted pieces ridiculing the new flavor and damning Coke's executives for having changed it. Talk show hosts and comedians mocked the switch. Ads for New Coke were booed heavily when they appeared on the scoreboard at the Houston Astrodome.[21] Even Fidel Castro, a longtime Coke drinker, contributed to the backlash, calling New Coke a sign of American capitalist decadence.[26] Goizueta's own father expressed similar misgivings to his son, who later recalled that it was the only time the older man had agreed with Castro, whose rule he had fled Cuba to avoid.

And what slogan was touted like the slogans you cited?  "Kill the pigs?"

• You run the risk of being killed.  
  
• Cops get nervous, scared and the adrenaline starts pumping.
  
• Juries have a hard time indicting or convicting.  

Chris Rock did a bit about how to avoid being beat up by the cops.  It's funny but mostly true.
http://tinyurl.com/6swklxj