[photos removed because Photobucket is a mess]
My opinion: Campaigns based on fear-mongering, like this one, are a waste of money. Instead of facts, the campaign links to a few research studies claiming marijuana causes schizophrenia, reduces IQ, causes memory loss, etc. Its point is, what if these studies are right? I think most people would answer, "What if they're not?"
Even the Denver Post points out in an editorial which praises the campaign, kids don't react well to over the top drug messages, and the cages are a bit much.
I found the website for the campaign visually confusing. Also, message graphics bleed into each other and there's really very little content -- each message point seems to link to one media article reporting a study.
The campaign's 30 second videos (available here on You Tube)which will be played in movie theaters, are slow, redundant and yawn-inducing. They each start with a few survey questions with too much time in between the questions, and then go to a photo of scientists sitting next to each other. Nothing connects the questions and the photo. What's the point?
As to effective marketing campaigns aimed at youth, no one today does it better than ISIS and its media arm, al Hayat Media. Maybe the Governor's office and its production company should watch a few before creating its next campaign.