Egeland complained. Facebook banned him. In response to Facebook's censorship, Aftenposten, Norway’s largest newspaper, published the photo on its Facebook page. Facebook asked it to remove the photo.
Aftenposten’s editor-in-chief, Espen Egil Hansen, said the newspaper had received a message from Facebook asking it to “either remove or pixelize” the photograph.
The editor refused and instead slammed Mark Zuckerberg in a public letter on the paper's front page.
Listen, Mark, this is serious. First you create rules that don’t distinguish between child pornography and famous war photographs. Then you practice these rules without allowing space for good judgement. Finally you even censor criticism against and a discussion about the decision – and you punish the person who dares to voice criticism.
I think you are abusing your power, and I find it hard to believe that you have thought it through thoroughly.
Let me return to the picture I mentioned by Nick Ut. The napalm-girl is by far the most iconic documentary photography from the Vietnam war. The media played a decisive role in reporting different stories about the war than the men in charge wanted them to publish. They brought about a change of attitude which played a role in ending the war. They contributed to a more open, more critical debate. This is how a democracy must function.
The free and independent media have an important task in bringing information, even including pictures, which sometimes may be unpleasant, and which the ruling elite and maybe even ordinary citizens cannot bear to see or hear, but which might be important precisely for that reason.
...This right and duty, which all editors in the world have, should not be undermined by algorithms encoded in your office in California.
Mark, please try to envision a new war where children will be the victims of barrel bombs or nerve gas. Would you once again intercept the documentation of cruelties, just because a tiny minority might possibly be offended by images of naked children, or because a paedophile person somewhere might see the picture as pornography?
The Norwegian Prime Minister published the photo on her Facebook page in support of the author Tom Egeland, and Danish newspaper that objected. It was removed.
Erna Solberg, the Conservative prime minister, called on Facebook to “review its editing policy” after it deleted her post voicing support for a Norwegian newspaper that had fallen foul of the social media giant’s guidelines.
Facebook now acknowledges it made a mistake. It has published this statement.
“After hearing from our community, we looked again at how our Community Standards were applied in this case. An image of a naked child would normally be presumed to violate our Community Standards, and in some countries might even qualify as child p*orn*ography. In this case, we recognize the history and global importance of this image in documenting a particular moment in time. Because of its status as an iconic image of historical importance, the value of permitting sharing outweighs the value of protecting the community by removal, so we have decided to reinstate the image on Facebook where we are aware it has been removed.
We will also adjust our review mechanisms to permit sharing of the image going forward. It will take some time to adjust these systems but the photo should be available for sharing in the coming days. We are always looking to improve our policies to make sure they both promote free expression and keep our community safe, and we will be engaging with publishers and other members of our global community on these important questions going forward.”
That's not good enough. Facebook doesn't acknowledge the photo did nothing to harm the community, and that its judgment was flawed. Instead, it turns the issue into a balancing test and says the importance of sharing the iconic image outweighs the value of protecting the community.
Because of its status as an iconic image of historical importance, the value of permitting sharing outweighs the value of protecting the community by removal, so we have decided to reinstate the image.
That photo has no relevance to protection of the community. Who in the community could possibly be harmed by viewing it? Facebook shouldn't need to "engage" with anyone going forward. There's nothing to discuss --it was wrong, this is an easy call. Facebook doesn't need outside help to change its policy. It should fire any human staffers that contributed to the decision to ban the posters who posted the photo, and acknowledge that "one size fits all" policies make for bad editorial decisions.