Interestingly, he said that after the Billy Bush tape was exposed (which Nix calls "a hot mike situation" with "locker room banter", the data showed that his numbers went up in some places, allowing Trump to target those areas.
They obtained 950,000 email addresses. Raised $26.5 million. Drove 35,000 app installations. Promoted more than 100 events. Did 4,000 ad campaigns gaining 1.4 billion views in just four months, resulting in an average increase in favorability of 3%. With respect to absentee voters, he says there were 79.7 million impressions resulting in a 2% increase of absentee ballot submissions.
They identified Wisconsin as a state with large pockets of persuadable voters. He says Hillary never went there during the campaign. Trump then held five rallies there, giving him contact with 60 to 70,000 voters. Trump won the state by 50,000 voters.
At 25 minutes in, he admits getting the psychological profiles ("ocean profiles") through Facebook and says people volunteered the information.
From the audience: "Are you happy that you put a misogynous buffoon in the most powerful job in the world who is now f*cking up our world? Are you happy?"
Response: It's not for people in other other countries to cast their opinions on the self-determination in the U.S. Trump won fair and square. It was the will of the people and no one in other countries should criticize it. Asked again, but are you happy, he says he's happy with the job that they did.
In the Channel 4 video, it says a complaint has been filed that Cambridge Analytica acted as a conduit for sharing information between the superpac (allegedly funded by the Mercers) that made the Trump attack video ads (Make America No. 1 Again) with the Trump Campaign and that's illegal. They show an interview they did with Hillary on this before the CA/FB revelations and she says the real question is how the Russians know how to target their messages so precisely to undecided voters in Wisconsin, Michigan or Pennsylvania. If they got advice from companies like CA, telling them these are the FB pages you need to be on, that would be very disturbing.
Channel 4 says Mueller has asked CA to turn over all the staff emails from the Trump campaign. Nix said he appeared before a congressional committee and Republicans had 3 questions. Democrats went on for 2 hours but they don't understand what they are investigating. He says the candidate is never aware, he's a puppet of his campaign team. He says its just sour grapes. Nix tells Channel Four that CA uses a Proton secure encrypted email account that destroys emails 2 hours after they are sent or read.
CA official Mark Turnbull (Managing director of CA Political Global) in the video talked about CA feeding negative information to proxy groups, such as charities and activist groups, and they do the work. "We just put information into the bloodstream of the Internet" and watch it grow-- give it a little push now and then. Over time, we watch it take shape. And so this stuff infiltrates the online community and expands, but with no branding, so it's unattributable, untrackable."
Shorter version of all this: How Trump used companies that poison the bloodstream of the internet to win the election.
