The Paranoid Style: Miscegenation
From Mark Schmitt on the Tennessee Senate GOP ads:
[L]ook at the independent ad in question. Then look at Republican Bob Corker’s own ad, here.The independent ad begins with an African-American woman saying, "Harold Ford looks nice. Isn’t that enough?" The Corker ad begins with an African-American man saying, "Whoo, he looks good on TV!" (Apparently that’s the basis on which black people decide who to vote for. I did not know that.) It ends with someone else saying, "but he looks good on TV."
In between, the two ads have a virtually identical rhythm and look -- very short, person-on-the-street clips, alternating white and black, men and women, in a staccato rhythm, all cheerful and direct. . . . Together . . . these two ads sure look like a well-coordinated attempt to echo a single coherent message: He’s a pretty boy, he’s not from here, has weird values, ("He’s just not right," the independent ad concludes).
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