Brands, Political Discourse and Iraq
Getting past the smarmy pretension exhibited by Matt Yglesias and Dan Drezner in this discussion, at the 8:20 mark Matt makes an important point about brands in the political discourse. Not just for the Media, but for the entire chain, from the Times to the blogosphere. Discussing Mickey Kaus, Matt says:
It is not a political position that [Mickey Kaus]is espousing, [it is] a media product. . . . Mickey has created this persona for hmself, it is not . . . dishonest persona . . . but he is playing the Mickey Kaus character for Slate. And that is the same for columnists and stuff [I read "stuff" as all of the players in the political discussion] . . . . That is just the reality of it.
This is absolutely true. Everyone in the Media food chain is playing to persona. From figurative top to bottom. And that brings me back to what I always want to talk about, Iraq.
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