NR's Strategy For McCain: Make It A Brawl
This seems obvious, but the argument for what McCain should be doing is well stated by Lowry and Ponnoru:
The first step toward getting [white working class voters] is to make the anti-Obama case. The cliché among political operatives and pundits is that this election is “about Obama.” The truth in the claim is that since the public would rather have a Democratic president, the race will turn largely on whether Obama is an acceptable one. It follows that McCain’s main task is to make him unacceptable to voters — and particularly to non-black working-class voters. He has to first raise concerns about Obama and then show how his candidacy addresses those concerns.
More . .
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